Microsoft claims people prefer Bing search results to Google’s nearly 2:1, and the company is ready to prove it. Launching today, Bing is rolling out a nationwide campaign to highlight its search benefits and challenge Google. Branded “Bing it on,” Microsoft says its new mini-site is designed to allow web users to compare search results from Google and Bing side-by-side.
Microsoft launches nationwide ‘Bing it on’ TV campaign to challenge Google
Microsoft has launched its latest TV campaign against Google, challenging web users to compare the two.
Microsoft has launched its latest TV campaign against Google, challenging web users to compare the two.
is a senior correspondent and author of Notepad, who has been covering all things Microsoft, PC, and tech for over 20 years.
“It’s time to break the Google habit,” says Microsoft’s Mike Nichols. “You deserve more from your search engine.” While the new campaign will also air on TV during the MTV Video Music Awards, it’s not as aggressive as Microsoft’s last ad campaign against Google — one that featured newspaper ads exploiting privacy concerns. This time it’s about a real comparison between the two, with sweepstakes involved and prizes for participants. Bing has been consistently improving its search engine for months now, with a focus on social. While the privacy battle rages on, it’s up to consumers to vote with their clicks — or in Microsoft’s words, Bing it on.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- Apple’s weird anti-nausea dots cured my car sickness
- Midjourney goes from generating cat images to full-body ultrasound scans
- Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
- Apple’s smart home camera service is starting to impress me
- Can anyone look cool wearing Snap’s $2,000 glasses?
