To accompany today’s launch of the iPhone 5, Apple has posted a new series of commercials showing off the device. The three ads, which sound like they’re narrated by The Newsroom’s Jeff Daniels, each focus on a specific element of the new phone: its thinner profile, the panorama photo feature, and the new screen. A fourth spot, simply entitled “Ears,” is devoted to the EarPod headphones.
Apple shows off the iPhone 5 in new commercials
To accompany today’s launch of the iPhone 5, Apple has posted a new series of commercials showing off the device.
To accompany today’s launch of the iPhone 5, Apple has posted a new series of commercials showing off the device.
In July, Apple debuted a suite of commercials during the London Olympics that seemed to be a marked departure from the company’s usual advertising style. With their focus on the iPhone itself, these new ads appear to be a return to the “product as hero” strategy that has served Apple so well in the past.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- Midjourney goes from generating cat images to full-body ultrasound scans
- Apple’s weird anti-nausea dots cured my car sickness
- Amazon employees say they’re facing termination for backing data center limits
- This robotic self-driving toilet comes to you
- Barret Zoph is out at OpenAI again after just five months
