The colors are still more or less the same, but eBay’s iconic logo has undergone a significant overhaul today. Gone is the disorderly letter arrangement, an artifact of late 90s exuberance about the web (which you might still observe in Yahoo!‘s brand identity), replaced by a much more staight-laced and rigid arrangement. Though no longer overlapping, the letters are still touching, which is intended as a subtle representation of eBay’s “connected and diverse” community.
eBay redesigns its logo after a decade and a half of overlapping colors
The colors are still more or less the same, but eBay’s iconic logo has undergone a major overhaul today.
The colors are still more or less the same, but eBay’s iconic logo has undergone a major overhaul today.
Company President Devin Wenig has written an introduction to eBay’s new logo, extolling the evolutionary changes the company has undergone in the decade and a half since its previous brand identity had been introduced, and presenting the new design as striking the balance between eBay’s proud history and aspirations for a “cleaner, more contemporary and consistent experience.” The new logo will be rolled out across eBay’s web properties from October.
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