According to publisher NaturalMotion, free-to-play racing game CSR Racing is amassing $12 million per month in the iTunes App Store. The 3D racer is monetized through in-app purchases like premium cars, though it’s important to note that it only launched at the end of June, so the current figures represent around six weeks in Apple’s mobile marketplace. According to CEO Torsten Reil, the early success of the game is in spite of the fact that the publisher has spent no money on marketing.
Free-to-play iPhone game ‘CSR Racing’ is earning $12 million per month
According to the publisher behind the game, free-to-play iPhone game CSR Racing is earning an average of $12 million per month over its first six weeks in the app store.
According to the publisher behind the game, free-to-play iPhone game CSR Racing is earning an average of $12 million per month over its first six weeks in the app store.
is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories.
“It’s all organic downloads,” he told Pocket Gamer. “Word of mouth is the acid test for us.” In comparison, Epic Games’ Infinity Blade II — which the company says is the “most profitable game we’ve ever made” — made $5 million in its first month on the App Store. With numbers like these, it should be no surprise that a number of notable developers are switching over to the free-to-play model.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- Midjourney goes from generating cat images to full-body ultrasound scans
- Apple’s weird anti-nausea dots cured my car sickness
- Amazon employees say they’re facing termination for backing data center limits
- This Ghost in the Shell keyboard makes me want to activate the hundred spidery robot fingers inside my regular fingers
- This robotic self-driving toilet comes to you
