Bloomberg Businessweek’s profile on Barack Obama’s campaign manager Jim Messina focuses on the importance of technology in the upcoming election, and how Messina sought advice from technology leaders like Steve Jobs and Eric Schmidt. Jobs emailed Messina before he passed, saying that this campaign needs to reach to voters on more platforms like Facebook, Tumblr, Twitter, YouTube, Google, and others “because people are segmented in a very different way than they were four years ago.” Schmidt’s advice focused on the importance of using analytics in campaign strategy, and of hiring “innovators, people who can get stuff done quickly” instead of “political people.” The profile is great look at the advice Schmidt and Jobs provided, and at how important technology has become in this year’s election.
Obama’s 2012 campaign focused on tech, sought advice from Steve Jobs and Eric Schmidt
Bloomberg Businessweek’s profile on Barack Obama’s campaign manager Jim Messina focuses on the importance of technology in the upcoming election, and how Messina sought advice from technology leaders like Steve Jobs and Eric Schmidt.
Bloomberg Businessweek’s profile on Barack Obama’s campaign manager Jim Messina focuses on the importance of technology in the upcoming election, and how Messina sought advice from technology leaders like Steve Jobs and Eric Schmidt.
Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.
Most Popular
Most Popular
- Midjourney goes from generating cat images to full-body ultrasound scans
- Apple’s weird anti-nausea dots cured my car sickness
- Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
- This Ghost in the Shell keyboard makes me want to activate the hundred spidery robot fingers inside my regular fingers
- Amazon employees say they’re facing termination for backing data center limits
