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	<title type="text">Analysis | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-05-01T21:22:26+00:00</updated>

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		<entry>
			
			<author>
				<name>Hayden Field</name>
			</author>
			
			<author>
				<name>Adi Robertson</name>
			</author>
			
			<title type="html"><![CDATA[All the evidence revealed so far in Musk v. Altman]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/920775/evidence-exhibits-elon-musk-sam-altman-openai-trial" />
			<id>https://www.theverge.com/?p=920775</id>
			<updated>2026-05-01T17:22:26-04:00</updated>
			<published>2026-05-01T15:14:51-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Elon Musk" /><category scheme="https://www.theverge.com" term="Law" /><category scheme="https://www.theverge.com" term="OpenAI" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The Musk v. Altman trial is underway, and that means exhibits, or the evidence to be presented in court, are being revealed piece by piece. So far, email exchanges, photos, and corporate documents are circulating from the earliest days of OpenAI - and from before the AI lab even had a name. Some high-level takeaways: [&#8230;]]]></summary>
			
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<figure>

<img alt="Graphic photo collage of Sam Altman and Elon Musk." data-caption="" data-portal-copyright="Image: Cath Virginia / The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/268474_musk_vs_altman_CVirginia6.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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<p class="has-drop-cap has-text-align-none">The <em>Musk v. Altman</em> trial is underway, and that means exhibits, or the evidence to be presented in court, are being revealed piece by piece. So far, email exchanges, photos, and corporate documents are circulating from the earliest days of OpenAI - and from before the AI lab even had a name. Some high-level takeaways: Nvidia CEO Jensen Huang gave OpenAI an in-demand supercomputer, Musk largely drafted OpenAI's mission and heavily influenced its early structure, OpenAI CEO Sam Altman appeared to want to lean heavily on Y Combinator for early support for OpenAI, OpenAI president Greg Brockman and Ilya Sutskever worried about Musk's level of con …</p>
<p><a href="https://www.theverge.com/ai-artificial-intelligence/920775/evidence-exhibits-elon-musk-sam-altman-openai-trial">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jay Peters</name>
			</author>
			
			<title type="html"><![CDATA[Saros reminded me how great the DualSense can be]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/games/920070/saros-ps5-dualsense-controller-haptics-rumble" />
			<id>https://www.theverge.com/?p=920070</id>
			<updated>2026-04-29T08:13:15-04:00</updated>
			<published>2026-04-29T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="PlayStation" /><category scheme="https://www.theverge.com" term="Report" />
							<summary type="html"><![CDATA[The DualSense controller was one of Sony's main selling points for the PS5. Beyond things like a striking new design and adaptive triggers, the controller's haptic feedback offered genuinely cool new experiences for games. Rumble effects had been around for decades at that point, but the DualSense offered something very different: I'm still blown away [&#8230;]]]></summary>
			
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<figure>

<img alt="" data-caption="" data-portal-copyright="" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/saros-screenshot-02-en-14feb25.webp?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none">The DualSense controller was one of Sony's main selling points for the PS5. Beyond things like a striking new design and adaptive triggers, the controller's haptic feedback offered genuinely cool new experiences for games. Rumble effects had been around for decades at that point, but the DualSense offered something very different: I'm still blown away by the sand crunching under Astro's feet in Team Asobi's <em>Astro's Playroom</em> or the futuristic pulses from weapons in Housemarque's <em>Returnal</em>.</p>
<p class="has-text-align-none">But there have been few titles since the PS5's release that have captured that same magic and showed off what made the controller so distinct. This week, <a href="https://www.theverge.com/entertainment/917462/saros-review-ps5" data-type="link" data-id="https://www.theverge.com/entertainment/917462/saros-review-ps5">H …</a></p>
<p><a href="https://www.theverge.com/games/920070/saros-ps5-dualsense-controller-haptics-rumble">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Andrew Webster</name>
			</author>
			
			<title type="html"><![CDATA[Xbox’s weirdest studio is on a roll]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/games/918200/kiln-review-double-fine-xbox-ps5-steam" />
			<id>https://www.theverge.com/?p=918200</id>
			<updated>2026-04-24T12:13:19-04:00</updated>
			<published>2026-04-25T09:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Xbox" />
							<summary type="html"><![CDATA[For a while there, it seemed like Double Fine might be struggling under the Microsoft corporate umbrella. The game studio led by Tim Schafer is beloved for offbeat titles like Br&#252;tal Legend and Broken Age, but after being acquired by Microsoft in 2019, its only new release for years was a long-awaited sequel to Psychonauts. [&#8230;]]]></summary>
			
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<img alt="A screenshot from the video game Kiln." data-caption="" data-portal-copyright="Image: Xbox Game Studios" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/assets_2026_01_1769113739_05_MakeItUnique.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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<p class="has-text-align-none">For a while there, it seemed like Double Fine might be struggling under the Microsoft corporate umbrella. The game studio led by Tim Schafer is beloved for offbeat titles like <em>Br&uuml;tal Legend</em> and <a href="https://www.theverge.com/2015/4/28/8507967/broken-age-act-two-review"><em>Broken Age</em></a>, but after <a href="https://www.theverge.com/2019/6/9/18658920/microsoft-acquires-double-fine-psychonauts-e3-2019">being acquired by Microsoft in 2019</a>, its only new release for years was a long-awaited sequel to <em>Psychonauts</em>. Of late, though, Double Fine is on something of a roll. Last year the studio released <a href="https://www.theverge.com/games/801563/keeper-review-xbox-double-fine">the wonderfully strange <em>Keeper</em>,</a> a game about a sentient lighthouse. This week, it launched <em>Kiln</em>, a multiplayer brawler with adorable spirits and a whole lot of pottery. It's yet another oddball delight that could only come out of Double  …</p>
<p><a href="https://www.theverge.com/games/918200/kiln-review-double-fine-xbox-ps5-steam">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Lauren Feiner</name>
			</author>
			
			<title type="html"><![CDATA[A new Republican privacy bill could be ‘worse than no standard at all’]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/policy/917828/data-privacy-bill-secure-act-house-state-laws" />
			<id>https://www.theverge.com/?p=917828</id>
			<updated>2026-04-23T23:09:40-04:00</updated>
			<published>2026-04-24T09:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Politics" /><category scheme="https://www.theverge.com" term="Privacy" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Congress is once again attempting to pass a national data privacy law. But while it would introduce new protections in some states, it would weaken privacy rights in others - and it's missing several elements that privacy advocates deem necessary. The SECURE Data Act is the product of a Republican data privacy working group led [&#8230;]]]></summary>
			
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<img alt="Capitol Hill" data-caption="It would add protections for many states, but also likely strip some from others. | Image: The Verge, Getty Images" data-portal-copyright="Image: The Verge, Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/09/STK481_STK432_CONGRESS_GOVERNMENT_CIVRGINIA_C.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	It would add protections for many states, but also likely strip some from others. | Image: The Verge, Getty Images	</figcaption>
</figure>
<p class="has-text-align-none">Congress is once again attempting to pass a national data privacy law. But while it would introduce new protections in some states, it would weaken privacy rights in others - and it's missing several elements that privacy advocates deem necessary.</p>
<p class="has-text-align-none">The <a href="https://d1dth6e84htgma.cloudfront.net/SECURE_Data_Act_for_introduction_7c80a347ac.pdf">SECURE Data Act</a> is the product of a Republican data privacy working group led by Rep. John Joyce (R-PA), who introduced the bill alongside House Energy and Commerce Committee Chair Brett Guthrie (R-KY). The proposal would require companies to collect only the user data they really need to perform the tasks they promise, let users see what information websites have on them and request its delet …</p>
<p><a href="https://www.theverge.com/policy/917828/data-privacy-bill-secure-act-house-state-laws">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Elizabeth Lopatto</name>
			</author>
			
			<author>
				<name>Hayden Field</name>
			</author>
			
			<title type="html"><![CDATA[Musk vs. Altman is here, and it&#8217;s going to get messy]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/917755/musk-altman-openai-xai-gossip" />
			<id>https://www.theverge.com/?p=917755</id>
			<updated>2026-04-27T12:21:14-04:00</updated>
			<published>2026-04-24T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Elon Musk" /><category scheme="https://www.theverge.com" term="OpenAI" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Politics" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="xAI" />
							<summary type="html"><![CDATA[Elon Musk cofounded OpenAI, and then flounced off in a huff when he wasn't anointed CEO, leaving Sam Altman as the last power-hungry man standing. Now, Musk is back with a lawsuit, and a trial is scheduled to start in Oakland, California, on April 27th. Theoretically, it's a legal case about whether OpenAI defrauded Musk. [&#8230;]]]></summary>
			
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<figure>

<img alt="Elon Musk is jumping in front of a courthouse while Sam Altman looks puzzled" data-caption="Might as well jump, as the poet David Lee Roth once said. | Image: Cath Virginia / The Verge" data-portal-copyright="Image: Cath Virginia / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/268474_musk_vs_altman_CVirginia2.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Might as well jump, as the poet David Lee Roth once said. | Image: Cath Virginia / The Verge	</figcaption>
</figure>
<p class="has-drop-cap has-text-align-none">Elon Musk cofounded OpenAI, and then flounced off in a huff when he wasn't anointed CEO, leaving Sam Altman as the last power-hungry man standing. Now, Musk is back with a lawsuit, and a trial is scheduled to start in Oakland, California, on April 27th. <em>Theoretically</em>, it's a legal case about whether OpenAI defrauded Musk. But that's not really what we're all doing here. This is about mess. </p>
<p class="has-text-align-none">Over the past couple of years, Musk's legal theories for punishing OpenAI have run the gamut from breach of contract to unfair business practices to false advertising. Now, he and Altman will be getting called to the stand at a particularly delicate time …</p>
<p><a href="https://www.theverge.com/ai-artificial-intelligence/917755/musk-altman-openai-xai-gossip">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Andrew Webster</name>
			</author>
			
			<title type="html"><![CDATA[Netflix can’t seem to follow up its biggest shows]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/entertainment/917121/stranger-things-tales-from-85-netflix-spinoffs" />
			<id>https://www.theverge.com/?p=917121</id>
			<updated>2026-04-23T10:41:17-04:00</updated>
			<published>2026-04-23T10:30:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Netflix" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Streaming" />
							<summary type="html"><![CDATA[It hasn't been that long since Stranger Things ended, but even still fans are clearly clamoring for more. The finale was overshadowed by a conspiracy about a secret episode, and an otherwise standard behind-the-scenes documentary became a hotbed for theorizing. Of course, given the scale of Stranger Things, Netflix was never going to let the [&#8230;]]]></summary>
			
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<figure>

<img alt="A still from the animated series Stranger Things: Tales From ‘85." data-caption="" data-portal-copyright="Image: Netflix" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/ST85_Trailer_02.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
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</figure>
<p class="has-text-align-none">It hasn't been <em>that</em> long <a href="https://www.theverge.com/streaming/853133/stranger-things-finale-theater-scene-report">since <em>Stranger Things</em> ended</a>, but even still fans are clearly clamoring for more. The finale was overshadowed by <a href="https://www.theguardian.com/tv-and-radio/2026/jan/08/what-is-stranger-things-conformity-gate-netflix">a conspiracy about a secret episode</a>, and <a href="https://www.theverge.com/entertainment/860692/one-last-adventure-the-making-of-stranger-things-5-netflix-review">an otherwise standard behind-the-scenes documentary</a> became a hotbed for theorizing. Of course, given the scale of <em>Stranger Things</em>, Netflix was never going to let the franchise die completely, but its first attempt at expanding the franchise largely falls flat. <em>Tales From <em><em>'</em></em>85</em> is a stakes-free return to Hawkins that's missing most of what made the original series such a phenomenon. And it's another example of Netflix struggling to turn its biggest shows into ongoing fr …</p>
<p><a href="https://www.theverge.com/entertainment/917121/stranger-things-tales-from-85-netflix-spinoffs">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jennifer Pattison Tuohy</name>
			</author>
			
			<title type="html"><![CDATA[Will a new CEO help realize Apple&#8217;s smart home potential?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/916698/apple-home-ternus-hardware-homepad-rumors" />
			<id>https://www.theverge.com/?p=916698</id>
			<updated>2026-04-22T13:03:37-04:00</updated>
			<published>2026-04-22T11:31:34-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[It took Tim Cook years to launch Apple into major new hardware categories, such as the smartwatch. But John Ternus could start his tenure right away with an ambitious new project: smart home hardware. All signs point to a strong lineup of new smart home devices coming potentially this fall, putting Apple back in the [&#8230;]]]></summary>
			
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<figure>

<img alt="The Apple Home app icon on a graphic orange and yellow background." data-caption="" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/11/STKB377_APPLE_HOME_APP_C.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
		</figcaption>
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<p class="has-drop-cap has-text-align-none">It took Tim Cook years to launch Apple into major new hardware categories, such as the <a href="https://www.theverge.com/tech/915976/tim-cook-john-ternus-apple-watch-health-tech-wearables">smartwatch</a>. But <a href="https://www.theverge.com/tech/915213/tim-cook-apple-ceo-stepping-down-john-ternus">John Ternus</a> could start his tenure right away with an ambitious new project: smart home hardware.</p>
<p class="has-text-align-none">All signs point to a strong lineup of new smart home devices coming potentially this fall, putting Apple back in the game in a category where it has been painfully slow to ship new devices. </p>
<p class="has-text-align-none">With a <a href="https://www.theverge.com/tech/915388/apple-ceo-john-ternus-tim-cook">hardware man at the helm</a> in Ternus, the chances of Apple fully committing to the smart home feel far higher than under Cook. And while, according to <a href="https://www.bloomberg.com/features/2026-apple-next-ceo/">Bloomberg's Mark Gurman</a>, Ternus was reluctant to invest deeply in the smart home a decade ago - tak …</p>
<p><a href="https://www.theverge.com/tech/916698/apple-home-ternus-hardware-homepad-rumors">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Andrew Webster</name>
			</author>
			
			<title type="html"><![CDATA[Call of Duty never made much sense for Xbox Game Pass]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/games/916627/call-of-duty-xbox-game-pass" />
			<id>https://www.theverge.com/?p=916627</id>
			<updated>2026-04-22T09:41:12-04:00</updated>
			<published>2026-04-22T09:45:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Gaming" /><category scheme="https://www.theverge.com" term="Microsoft" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Xbox" />
							<summary type="html"><![CDATA[Yesterday Microsoft announced some surprising news: at a time when everything in gaming is getting more expensive, Xbox Game Pass Ultimate was actually getting a price cut. Going forward, the subscription service will drop from $29.99 to $22.99 per month, less than a year after getting a major hike. But there's a caveat. Along with [&#8230;]]]></summary>
			
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<figure>

<img alt="A screenshot from Call of Duty: Black Ops 7." data-caption="Call of Duty: Black Ops 7. | Image: Activision Blizzard" data-portal-copyright="Image: Activision Blizzard" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/ss_7bce43350428d4b8859481263113e30d169451d9.1920x1080.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
	<figcaption>
	Call of Duty: Black Ops 7. | Image: Activision Blizzard	</figcaption>
</figure>
<p class="has-text-align-none">Yesterday Microsoft announced some surprising news: at <a href="https://www.theverge.com/games/789734/game-consoles-too-expensive">a time when everything in gaming is getting more expensive</a>, Xbox Game Pass Ultimate was <a href="https://www.theverge.com/news/915928/microsoft-xbox-game-pass-ultimate-price-drop">actually getting a price cut</a>. Going forward, the subscription service will drop from $29.99 to $22.99 per month, less than a year after getting <a href="https://www.theverge.com/news/789424/xbox-game-pass-premium-essentials-ultimate-price-increase-changes">a major hike</a>. But there's a caveat. Along with the cheaper price, Microsoft also announced that future <em>Call of Duty</em> games will no longer be available through Game Pass at launch.</p>
<p class="has-text-align-none">It's the end to a strange experiment from Microsoft, in which it attempted to boost its subscription service at the expense of selling <em>Call of Duty</em> games, which also happens to be on …</p>
<p><a href="https://www.theverge.com/games/916627/call-of-duty-xbox-game-pass">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jennifer Pattison Tuohy</name>
			</author>
			
			<title type="html"><![CDATA[First vacuums — then the world]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/report/914244/dreame-china-vacuums-hypercars-elon-musk" />
			<id>https://www.theverge.com/?p=914244</id>
			<updated>2026-04-27T10:56:15-04:00</updated>
			<published>2026-04-22T07:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Smart Home" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Many startups spend years trying to become a household name. Others just spend $10 million on a Super Bowl ad. That's Dreame's bet. The little-known Chinese robot vacuum company has grand ambitions to become a global consumer electronics giant and chose to run a pricey 30-second spot as its opening move. If it works, the [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Janet Mac / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/04/Vrg_illo_janet_mac_dreame_lede.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-drop-cap has-text-align-none">Many startups spend years trying to become a household name. Others just spend <a href="https://www.globalbankingandfinance.com/chinese-vacuum-maker-dreame-pushes-planned-ev-super-bowl-ad/">$10 million on a Super Bowl ad</a>. That's Dreame's bet. The little-known Chinese robot vacuum company has grand ambitions to become a global consumer electronics giant and chose to run a pricey 30-second spot as its opening move. If it works, the ad may be remembered as the beginning of the rise of the next global tech powerhouse. If it doesn't? Well, let's just say <a href="https://www.theverge.com/2020/10/22/21528404/quibi-shut-down-cost-subscribers-content-tv-movies-katzenberg-whitman-tiktok-netflix">Quibi</a> ran a Super Bowl ad, too.</p>
<figure class="wp-block-pullquote has-text-align-center"><blockquote><p>Dreame's CEO wants to be the Chinese Elon Musk</p></blockquote></figure>
<p class="has-text-align-none">Dreame - pronounced <em>dreamy</em> -<em> </em>used its half-minute of exposure to promise a dizzying product evolution: from robot vacuums a …</p>
<p><a href="https://www.theverge.com/report/914244/dreame-china-vacuums-hypercars-elon-musk">Read the full story at The Verge.</a></p>
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			<author>
				<name>Antonio G. Di Benedetto</name>
			</author>
			
			<title type="html"><![CDATA[The Mac is in good hands in Apple’s post-Cook era]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/915896/john-ternus-apple-ceo-tim-cook-johny-srouji-mac-future" />
			<id>https://www.theverge.com/?p=915896</id>
			<updated>2026-04-21T13:25:17-04:00</updated>
			<published>2026-04-21T13:20:50-04:00</published>
			<category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Apple" /><category scheme="https://www.theverge.com" term="Desktops" /><category scheme="https://www.theverge.com" term="Gadgets" /><category scheme="https://www.theverge.com" term="Laptops" /><category scheme="https://www.theverge.com" term="macOS" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The Mac reached a series of low points in the Tim Cook era: the fiasco of the butterfly keyboard, the clunky transition to USB-C, the underutilized potential of the Touch Bar, and the occasionally lackluster Intel chip performance. For a while, it seemed like Apple had shifted all of its attention, innovation, and care toward [&#8230;]]]></summary>
			
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<img alt="A lineup of MacBook Neo, MacBook Air, and MacBook Pro laptops." data-caption="" data-portal-copyright="Photo: Antonio G. Di Benedetto / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/03/268408_Apple_MacBook_Air_15_M5_laptop_ADiBenedetto_0006.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="has-text-align-none">The Mac reached a series of low points in the Tim Cook era: the fiasco of the <a href="https://www.theverge.com/circuitbreaker/2020/5/27/21270299/apple-butterfly-keyboard-hardware-design-macbook-pro-physical-key-button">butterfly keyboard</a>, the <a href="https://www.theverge.com/2016/11/23/13717162/apple-dongles-headphone-jack-ports-trade-off-macbook-iphone">clunky transition to USB-C</a>, the underutilized potential of the <a href="https://www.theverge.com/2023/10/31/23938841/apple-macbook-pro-touch-bar-discontinued-proof-of-concept">Touch Bar</a>, and the occasionally <a href="https://www.theverge.com/2018/7/24/17605652/macbook-pro-thermal-throttling-apple-software-fix">lackluster Intel chip performance</a>. For a while, it seemed like Apple had shifted all of its attention, innovation, and care toward the iPad. For Mac users, it was a rough stretch of time.</p>
<p class="has-text-align-none">And then, with the transition to Apple Silicon in 2020, everything changed. The line was revitalized with hugely capable new chips, and Apple began prioritizing usability over thinness at all costs. The Mac is now in a new golden era, and yesterday's changes at A …</p>
<p><a href="https://www.theverge.com/tech/915896/john-ternus-apple-ceo-tim-cook-johny-srouji-mac-future">Read the full story at The Verge.</a></p>
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